About
Mission
Ritamac helps growth-stage businesses transform leadership, culture, and results by bridging Artificial Intelligence and Emotional Intelligence. Through our Bridging AI and EIĀ framework, we guide teams to embrace innovation with confidence, compassion, and clarityā€”turning change into measurable growth.
Our purpose is to make a positive difference in the lives of senior business leaders and also to their employees, clients, families and communities.
Rita Crosby
Founder
Like any good dance partner, Ritaā€™s business experience has been filled with intriguing steps, spins, and graceful moves. Two years after graduating from NIU with a degree in Journalism-Advertising, at age 38, she started her first business, a small advertising business, in the low country of South Carolina.
She sold the business when the family moved to Houston. There she assisted a major Woman-Owned business as the liaison with corporate diversity partners, planning trade shows, and training sales people. She conducted business classes for UH/SBDC. When her son went off to college, she fulfilled a lifetime goal and became a national and international speaker. She is considered a Subject Matter Expert (SME) in the following areas: Business Feasibility Plans, Business Plans, Marketing Plans, Strategic Planning, Leadership Skills for Managers, Personnel Law for Managers, Communication Skills, Team Communication Skills, Customer Service Training, Time Management Training,
Presentation Skills, and Leadership Development.
After moving to the Atlanta area, she became a Vistage Chair and worked with business owners in the $1 Million to $3 Million range. She left Vistage in 2009 to help small business owners under $1 Million survive the downturn, bottom, and recovery from the Great Recession by helping them learn how to use their financials to make strategic business decisions. She has facilitated Ritamac CEO Peer Based Advisory Groups for over 13 years.
Mark Crosby
Lead Facilitator
Like many small business owners, Mark had a dream of having his own business. He bought his first house at age 20, did all the work himself to increase its size by 800 square feet, and itā€™s value by enough to borrow the money to buy his European Auto Repair Shop, where he has been in business for 37 years.
In almost four decades there have been numerous employees, thousands of customers, two major recessions, good years, and difficult years. The industry and skills have changed dramatically. Mark understands what it takes to survive as a small business owner.
Mark has also participated in, and helped run with great success, numerous service groups and charitable events. And to add to his substantial business knowledge, he recently completed an extensive, high level mastermind group facilitation class and is ready to help other small business owners achieve success in todayā€™s challenging business environment. He views the Ritamac groups as a seasoned cabinet of business men & women banding together to tackle each otherā€™s problems and issues in an intelligent, respectful, and fully confidential manner.
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