Your Guides
Mission
Ritamac helps growth-stage businesses transform leadership, culture, and results by bridging Artificial Intelligence and Emotional Intelligence. Through our Bridging AI and EI framework, we guide teams to embrace innovation with confidence, compassion, and clarity—turning change into measurable growth.
Our purpose is to make a positive difference in the lives of senior business leaders and also to their employees, clients, families and communities.
Rita Crosby
A different path, a deeper perspective on leadership.
Rita's path to leadership wasn't traditional - and that's exactly what shapes her work today.
She began college a 32 and earned her degree in Journalism- Advertising while balancing real-world responsibilities - graduating from Northern Illinois University on her 38th birthday.
At 40 she launched her first business in the South Carolina low country. That experience shaped a life-long mission:
To make a positive difference in people's lives through how they think, lead and work together.
Rita's career includes being a business owner, corporate liaison, national and international speaker on 15 business topics with Fred Pryor Seminars, being a Vistage Chair, coaching new leaders and those growing in their leadership roles.
Today, Rita brings that same combination of creativity, business insight and compassion to her work with leadership teams - helping them navigate complex challenges and perform, at a higher level.
Bridging AI & EI provides the opportunity to combine all those skills and experiences into one package.
Together we will make a positive difference in people's lives.
Mark Crosby
Mark owned and ran his European Auto Repair Shop, where he was in business for 37 years
In almost four decades there have been numerous employees, thousands of customers, two major recessions, good years, and difficult years.
The industry and skills have changed dramatically. Mark understands what it takes to survive as a business owner/leader.
Mark has also participated in, and helped run with great success, numerous service groups and charitable events.
And to add to his substantial business knowledge, he is trained in high level mastermind group facilitation and is ready to help other business owners/leaders achieve success in today’s challenging business environment.
He views the Ritamac groups as a seasoned cabinet of business men & women banding together to tackle each other’s problems and issues in an intelligent, respectful, and fully confidential manner.
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